'Highly informed, lively and readable, this is a badly-needed study of the giant high tech corporations that increasingly dominate work and social interaction, and seek to shape attitudes and behavior. Exposing the nature of this awesome and threatening system, Larson outlines how it can be brought under popular control' —Noam Chomsky

If the stories they tell about themselves are to be believed, all of the tech giants—Apple, Google, Microsoft, Facebook, and Amazon—were built from the ground up through hard work, a few good ideas, and the entrepreneurial daring to seize an opportunity when it presented itself.